We all use social media websites to post our favorite quotes, feelings, cartoons, and pictures of family and friends to share with those we see often and those we don’t. You can use these sites to help advertise your business service as well using the same skills you use every day on your personal pages. Learn how you can advertise more effectively and expand your business with tools you already have at your fingertips.
Create Separate Accounts
You can use your personal accounts to advertise your services and you can get your employees to do the same but it’s still also a good idea to set up separate accounts for use specifically with your business.
- Use photos of people having fun at past events as your cover photos or profile pictures. Be sure to also include your brand or logo.
- Add your company’s name, address, and contact information in the “about” sections of each account.
- Use your mission statement as the biography. Add in a few comical or fun remarks that make the content a little more casual for social media.
Before you post any photos of past events, get the permission of the clients. This will help you even more in the next steps.
Tag, Comment, and Share
This is where getting permission from clients about photos comes in really handy. Securing this simple thing gets them excited about tagging them in the photos. It will entice them to comment, tag their friends, and share your photos. It’s a ripple effect that gives you virtually free advertising that keeps going all over the internet. Once you’ve established these first photos and people tag, like, comment, and share, then you have to keep going. Continue posting photos when there are events and make it a point to add a page in each sales contract about sharing photos on social media.
Add Perks and Special Events
Social media advertising allows you to reach many people all at once. You can use this feature to post coupon codes, special events, and other perks for clients who share your posts and help spread the word for your business.
A great example of this is when my long time friend decided to run a promotion for her Perth based Bouncy Castle Hire business, Perth Bouncy Castle Hire where she posted publicly an offer. Her approach was promote a post in local groups orientated towards her target market (Mums and Dads) offering that anyone who liked or shared the Facebook page would go into the draw to win a free bouncy castle hire for up to 2 days.
The results spoke for them self. Her page gained over 100 likes as well as 20+ shares increasing the business reach and closing a couple sales in the process. All she had to do was provide a winner who got the free hire. She even made a video testimonial for the winner which was used in future marketing. The possibilities are endless.
Have fun with it and include fun graphics or comments that make people want to share your posts. Things like discounts and VIP events will only get you so far. Build the hype so your business shines for exactly what it is.
One of the most important parts of using social media to advertise your bouncy castle hire business is to continuously interact with your fans and clients from your business accounts. They’ll share, like, tag, and comment on your posts but the best way to keep them doing so is to respond swiftly. Be positive in your responses and when you run into any negative comments, answer them with patience instead of anger.
Negative comments will always happen on the internet and ignoring these while interacting with only the positive will just egg them on further. Answer everyone as best you can or create a social media team within your company that will do it for you. You’ll find very soon after starting that this method spreads the word fast and it’s also fun to maintain.
Get out and promote your business. Its free and highly rewarding.
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Thanks for reading and have an awesome day!